TITLE

Web site privacy policies changing

PUB. DATE
October 2000
SOURCE
Furniture/Today;10/16/2000, Vol. 25 Issue 7, p252
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on changes in Web site privacy policies according to a study called 'One to One Online' by consulting firm Peppers and Rogers Group. Evaluation of the best practices of top Web sites that employ one-to-one marketing; Industrial categories represented by the winning Web sites.
ACCESSION #
3710767

 

Related Articles

  • Web site planning 101: Essential steps for developing your Web site from a marketing perspective. Peppriell, Barbara J. // Searcher;Sep98, Vol. 6 Issue 8, p19 

    Enumerates steps for developing Web site from a marketing perspective. Checklist for a major decision; Simple outline of a site; Benefits of exploring a wide variety of Web sites; Rules in marketing and networking; Four key segments of a marketing program.

  • For the bookmark.  // Marketing Tools;Apr98, Vol. 5 Issue 3, p10 

    Features several web sites on marketing. Y2K site for the Year 2000 Problem; Printbuyer.com from Cambridge Technologies Inc.'s site for printing deals; Bplans.com from Palo Alto Software Inc.; ResponseTV for the direct-response television industry.

  • For the bookmark.  // Marketing Tools;Nov/Dec97, Vol. 4 Issue 10, p12 

    Highlights several Web sites in the United States focusing on marketing. Includes SalesDoctors site; Hallmark Business Expressions site; American Hospital Directory database.

  • 5 strategies for succeeding with content. Barr, Chris // Advertising Age's Business Marketing;Oct99, Vol. 84 Issue 10, p35 

    Presents strategies for marketers on succeeding as a content World Wide Web site. Creation of original content; Offer of searching capabilities in context; Articulation of a business model; Making electronic commerce a feature; Determination of Web site users; Development of a privacy policy;...

  • For the bookmark.  // Marketing Tools;Sep97, Vol. 4 Issue 8, p12 

    Lists the addresses of web sites relevant to marketing. iMarket Marketing Center; Article Resource Association's Web site; American Data Consultants' Web site.

  • Mind your overheads.  // Director;Apr2001, Vol. 54 Issue 9, p95 

    Looks at the skills and expertise needed to create a marketing web site. Factors that should be considered in creating a site; Web software applications needed for developing the site.

  • DIRECT CHOICE: LEVI'S 'FREE TO MOVE' MICROSITE. Cheng, Valerie // Media: Asia's Media & Marketing Newspaper;5/5/2006, p15 

    The article reviews the Levi's 'Free To Move' microsite.

  • Online public relations pointers. Gissen // Westchester County Business Journal;12/06/99, Vol. 38 Issue 49, p17 

    Lists ways of expanding usage of Web sites as communications and information resources. Includes the creation of a media page containing information on company, markets and products; Use of newsgroups and message boards which include business and financial forums for different industries;...

  • For the bookmark.  // Marketing Tools;Jul97, Vol. 4 Issue 6, p8 

    Features Web sites relevant to marketing. tmWeb; Simba; directech.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics