TITLE

Many radio ads utilize toll-free phone numbers

PUB. DATE
October 2000
SOURCE
Furniture/Today;10/16/2000, Vol. 25 Issue 7, p216
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the finding that 36 percent of furniture radio advertisements in the United States contain a toll-free number and use numbers that translate into words for easy recall according to a study of radio advertising by Response Marketing Group. Inclusion of Internet addresses in radio ads.
ACCESSION #
3710741

 

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