Schwartz, Peter J.
March 2009
Forbes Asia;3/2/2009, Vol. 5 Issue 3, p53
The article focuses on the most earning race car drivers of NASCAR. Dale Earnhardt Jr. was the highest earner at $35 million, up 30% from 2007. Earnhardt's endorsements and licensing royalties made him $23 million, as items emblazoned with his new number 88 race car were Nascar's top sellers; his salary and share of prize money accounted for another $12 million even though he won only one race. Jeff Gordon is Nascar's second-highest earner at $30 milllon.


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