TITLE

Pileup

AUTHOR(S)
Gage, Jack
PUB. DATE
March 2009
SOURCE
Forbes Asia;3/2/2009, Vol. 5 Issue 3, p50
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the decreasing marketing attraction of NASCAR. Though still U.S.'s second-most-watched sport after football. Nascar is no longer the unstoppable marketing phenomenon it used to be. The sport is suffering declines in sponsorship, attendance and financial stability, and the roots of the problem go a lot deeper than the lousy economy. Nascar's regular-season television ratings have fallen 21% since their peak in 2005.
ACCESSION #
37021767

 

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