Take the Brand For a Ride

Greenburg, Zack O'Malley
March 2009
Forbes Asia;3/2/2009, Vol. 5 Issue 3, p78
The article focuses on Laurence Hallier and his outdoor advertisement company Show Media. Hallier, chief executive officer (CEO) of Show Media, sells backlit advertisement displays on top of 3,000 New York cabs, 25% of all those on the street. It also puts advertisements on cabs in Las Vegas and Los Angeles. Because the displays are two-sided, Hallier's company can place up to 15,000 ads a month on them.


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