TITLE

New Ballgame

AUTHOR(S)
Woolsey, Matt
PUB. DATE
March 2009
SOURCE
Forbes Asia;3/2/2009, Vol. 5 Issue 3, p46
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on rising demand of mobile phone software, and technology entrepreneur Edward Sullivan's plans of making money from it. Sullivan's plan is to give away his software for free at Apples online "app store" and collect revenue through monthly subscriptions and shared-advertising agreements, thus sidestepping Apple's cut. His first foray--a baseball-themed app called GameChanger--is aimed at overworked parents aching to keep track of their young sluggers.
ACCESSION #
37021765

 

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