New Ballgame

Woolsey, Matt
March 2009
Forbes Asia;3/2/2009, Vol. 5 Issue 3, p46
The article focuses on rising demand of mobile phone software, and technology entrepreneur Edward Sullivan's plans of making money from it. Sullivan's plan is to give away his software for free at Apples online "app store" and collect revenue through monthly subscriptions and shared-advertising agreements, thus sidestepping Apple's cut. His first foray--a baseball-themed app called GameChanger--is aimed at overworked parents aching to keep track of their young sluggers.


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