March 2009
Financial & Insurance Meetings;Mar/Apr2009, Vol. 45 Issue 2, p16
Trade Publication
The article offers a guide to building a Strategic Meetings Management Program (SMMP). The steps involved in launching an SMMP include defining the current situation, calculation of spending on meetings, identification of business opportunities, creation of a framework and planning a rollout. Among the elements of SMMP are meetings registration, approval for meetings, sourcing/procurement, planning/execution, payment/expense allocation, analysis/reporting and technology.


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