Welcome to the age of segmentation

Griffiths, Julie
January 2009
People Management;1/29/2009, Vol. 15 Issue 3, Special section p12
This article looks at the priorities of employers for reward schemes in Great Britain. According to the article, companies have always offered different benefits to different sections of their workforces, such as private health insurance and cars for directors or luncheon vouchers for the shop floor. It observes that employers are being more strategic in identifying distinct segments of the workforce and developing reward schemes that encourage engagement and productivity across the board. INSETS: Communication: the key to higher uptake;Why sales is sold on motivating benefits.


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