4 Ways to Strengthen Your Communication Plan

Shonsey, Timothy
March 2009
Journal of Financial Planning;Mar/Apr2009 Practice Management, p28
Academic Journal
The article discusses the manner in which financial planners can develop a strong communication strategy. Four basic communication tools described by the author include useful marketing materials, an information-rich Web site, a regular newsletter, and relationships with local media. Also discussed is financial advice that can be posted on the Web site for people with a household income of $50,000.


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