Ramp Up Your Marketing With Zero-cost Strategies

Chapman, Lisbeth Wiley
March 2009
Journal of Financial Planning;Mar/Apr2009 Practice Management, p24
Academic Journal
The article discusses marketing techniques that financial planners could use during the financial crisis. Good marketing takes more time than money, the article states. Low-cost marketing techniques for such professionals include studying one's best clients in order to find more of the same, contributing to the media outlets that are important to the planner's target market, and developing ideas for relevant articles. Also discussed is leveraging media success and contacting the editor of local newspaper.


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