TITLE

What's Your Purpose?: Steps to creating a purpose-driven business

AUTHOR(S)
Finley, Daniel C.
PUB. DATE
March 2009
SOURCE
Journal of Financial Planning;Mar/Apr2009 Practice Management, p18
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article describes the steps a financial adviser can take to create a purpose-driven business enterprise. Financial advisers must have a sense of purpose in order to maintain a productive business, the author indicates. Other topics include understanding one's specific business values, living up to one's business purpose, and defining one's business strengths by addressing what one is great at doing. Also discussed are conflicting business belief systems and aligning one's business purpose with one's business action.
ACCESSION #
37007727

 

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