TITLE

Marketing an Independent Practice: Keys to Success

AUTHOR(S)
Buttell, Amy E.
PUB. DATE
March 2009
SOURCE
Journal of Financial Planning;Mar/Apr2009 Practice Management, p10
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses efforts to successfully market independent financial planning practices. Individuals who work for large brokerage firms are used to following orders and not having to worry about how clients will hear of them, the article indicates. Topics include clients that have relationships with the financial planner rather than the large firm, building a business on a base of existing clients, and adapting the mentality of a business owner. Also discussed is establishing one's professional niche.
ACCESSION #
37007717

 

Related Articles

  • Reap what you sow. BILLINGHAM, STEVE // Money Marketing;7/3/2014, Issue 1444, p45 

    The article offers suggestions and tips for financial advisers on how to sustain a successful marketing initiative including the importance of developing and maintaining good relationships with clients and prospects and the significance of knowing the needs of the consumers.

  • The Patient Gardener. Swift, Marie // Financial Planning;Nov2005, Vol. 35 Issue 11, p99 

    Presents information on the drip marketing approach in creating a successful investment advisor-client relationship. Importance of developing an ideal client profile; Factors to consider in creating a database profile of prospected clients; Components of a drip-marketing plan; Materials needed...

  • Don't compare, match! Lim, Justin // Money Management;11/15/2007, Vol. 21 Issue 43, p14 

    The article discusses the application of a discount broker strategy by All My Funds (AMF), a financial planning agency in Australia, when providing advice for clients regarding superannuation. Wayne Robinson, AMF managing director, stated that the plan could lead the way towards changing the...

  • The Biggest Winners. Abram, Patricia J. // Research;May2010, Vol. 33 Issue 5, p57 

    The article offers steps on how financial advisors can commit to successful change to move up-market, including leadership, vision, communication, buy-in, recognition and stickiness. She emphasizes the importance of an ideal client profile, whose characteristics are defined in eight categories...

  • A DAY AT THE RACES. Leder, Gerri // On Wall Street;Jun2008, Vol. 18 Issue 6, p86 

    The article features Jennifer Khoury, financial advisor at Wachovia Securities based in Richmond, Virginia and her move to turn her passion for horses into a marketing focus to build business relationships. She offered to sponsor a Hunter Show Brunch for junior horse riding competition at the...

  • The Rewards of Serving the Middle-Income Client. Lee, Shelley A. // Journal of Financial Planning;Sep2002, Vol. 15 Issue 9, p50 

    This article discusses the opportunities that can be gained by financial planners by catering to middle-income clients. When most financial planners describe their target market, they don't get nearly as specific as Ralph Schroeder, president of Schroeder and Associates, a financial advisory...

  • Value propositions: making your message stick. Carrington, Paul // Money Management;3/29/2007, Vol. 21 Issue 11, p15 

    The article offers suggestions on how to effectively communicate to target audience the tangible benefits of a business. The author describes that value proposition takes off the product and moves to a client-focused message, while traditional marketing approaches drive a product or...

  • Déjà Vu. McReynolds, Rebecca // Financial Planning;Dec2003, Vol. 33 Issue 12, p93 

    Focuses on the effort of financial advisers to keep clients' expectations realistic and help them participate in a market turnaround in the U.S. Asset allocation plan established by Meyer Capital Group CEO Thomas C. Meyer; Expected solid but slower gains of Jeffrey N. Bogue of Bogue Asset...

  • The Right Stuff. Swift, Marie // Financial Planning;Oct2005, Vol. 35 Issue 10, p81 

    Identifies the essential marketing tools that need to be developed by financial planners to launch an effective drip marketing campaign. Importance of unveiling a new logo and clear marketing message; Creation of an ideal client profile; Tips for creating an executive summary.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics