Volvo Selling Buses in Canada, U.S

March 2009
Assembly;Mar2009, Vol. 52 Issue 3, p19
The article reports on the move of Volvo Buses to market its products in North America in 2009 as part of an ongoing campaign to expand its market share internationally. The indirect market presence of the company in the region is attributed to its Canadian subsidiaries Prevost and Nova Bus. Volvo senior vice president (SVP) Tore Backstrom for North and South America cites that the most luxurious coaches available in North America is offered by Prevost. He notes the expectation of the company on the launch of the Volvo 9700 line.


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