A Simple Concept, A Complex Solution

Costanzo, Chris
March 2009
Bank Technology News;Mar2009, Vol. 22 Issue 3, p24
Trade Publication
The article focuses on the move of banks to introduce blogs in their platforms in the U.S. It mentions the Bank of America Corp. (BofA) and Wells Fargo & Co. have taken the plunge. BofA's Future Banking Blog distances itself from customers but talks to leaders in the financial industry innovation. Meanwhile, Wells' blogs intend to embrace customers and have a forum for critics and fans to comment.


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