TITLE

A Simple Concept, A Complex Solution

AUTHOR(S)
Costanzo, Chris
PUB. DATE
March 2009
SOURCE
Bank Technology News;Mar2009, Vol. 22 Issue 3, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the move of banks to introduce blogs in their platforms in the U.S. It mentions the Bank of America Corp. (BofA) and Wells Fargo & Co. have taken the plunge. BofA's Future Banking Blog distances itself from customers but talks to leaders in the financial industry innovation. Meanwhile, Wells' blogs intend to embrace customers and have a forum for critics and fans to comment.
ACCESSION #
36986178

 

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