Gen Y's Tastes in Internet Delivery

Sausner, Rebecca
March 2009
Bank Technology News;Mar2009, Vol. 22 Issue 3, p15
Trade Publication
The article presents the result of a global survey on the millenial generation by Javelin Strategy & Research regarding the use of Web-based search engines. The survey found that online banking habits differ from one country to another but some still prefer to go to the bank for transactions and financial advice. The survey funded by Microsoft Corp. revealed that 2/3 of Generation Y Americans prefer online banking and 89 percent of Australians also prefer using the Web for banking transactions.


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