TITLE

Lexus LS gets $35 million ad blitz

AUTHOR(S)
Halliday, Jean; Cantwell, Julie
PUB. DATE
September 2000
SOURCE
Automotive News;9/25/2000, Vol. 75 Issue 5895, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the amount spent for the production of the advertising campaign for Lexus LS sedan. Advertisement for the 2001 LS 430; Target consumer base for the automobile; Sold orders for the 2002 SC 430 convertible/coupe; Description of the advertising lines.
ACCESSION #
3697212

 

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