Lexus LS gets $35 million ad blitz

Halliday, Jean; Cantwell, Julie
September 2000
Automotive News;9/25/2000, Vol. 75 Issue 5895, p34
Trade Publication
Reports on the amount spent for the production of the advertising campaign for Lexus LS sedan. Advertisement for the 2001 LS 430; Target consumer base for the automobile; Sold orders for the 2002 SC 430 convertible/coupe; Description of the advertising lines.


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