TITLE

Dealers swallow costs to keep customers happy

AUTHOR(S)
Chappell, Lindsay
PUB. DATE
September 2000
SOURCE
Automotive News;9/25/2000, Vol. 75 Issue 5895, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the Ford Motor Co. retailers' exchange of any Firestone tires to please customer concerns about product quality in the United States. Incentives from the Blue Oval program of Ford using customer surveys on a dealer's operating practice and service quality; Absence of any Ford plan to reimburse dealers for exchanges made outside of the recall. INSET: More Firestones for Honda Civic.
ACCESSION #
3697162

 

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