Growing Kia line turns dealer attention to bigger showrooms

Chappell, Lindsay
October 2000
Automotive News;10/16/2000, Vol. 75 Issue 5899, p40
Trade Publication
Reports on Kia Motors America Inc.'s plan to introduce three new automobile models in the United States in 2001. Need for Kia dealers to expand and update their showrooms to accommodate Kia's new models.


Related Articles

  • Kia pushes dealer upgrades, stresses quality. Kohn, Joe // Automotive News;12/9/2002, Vol. 77 Issue 6015, p6 

    Reports on the encouragement by Kia Motors America Inc. chief operating officer Peter Butterfield to dealers to invest in upgrading their stores. Priority of the company to deliver quality vehicles; Features of the company's facilities program The Circle of Excellence initiated for dealers;...

  • Kia Motors America announces its first U.S. manufacturing plant in West Point, Georgia. Charles, Ron // Automotive Industries;Mar2006, Vol. 186 Issue 3, p36 

    The article announces the plan of Kia Motors America to build its first U.S. manufacturing plant in West Point, Georgia. Since coming to market in the country, Kia has expanded to a full product line of vehicles and enjoyed 12 years of consecutive sales records, including 275,871 vehicles in...

  • Kia Seeking Pride and Passion. Finlay, Steve // Ward's Dealer Business;Mar2006, Vol. 40 Issue 3, p33 

    The article focuses on the growth of sales of Kia in the United States. The company is planning to reshape its individual model positioning and launch new vehicles in 2006 in a larger scale. The company will launch it Sedona model in 2006. The company is also planning for a seamless advertising...

  • Smaller brands embrace stair-step incentives. Beene, Ryan // Automotive News;5/28/2012, Vol. 86 Issue 6518, p28 

    The article reports on the use of stair-step incentive programs by small import brands of automakers including Volkswagen, Mitsubishi, Suzuki and Kia Motors. According to Kia dealers, Stair-step incentives have been a consistent part of the strategy behind Kia's rapid growth in the U.S. On the...

  • Suit challenges Kia's stair-step spiffs. Harris, Donna // Automotive News;6/20/2005, Vol. 79 Issue 6153, p4 

    This article reports that an Ohio dealership is suing Kia Motors America Inc., contending Kia's graduated sales incentives for dealers discriminate against smaller stores. The federal antitrust suit could affect all automakers that pay so-called stair-step incentives according to Richard Sox,...

  • Kia Gets 36% Response to Dealer Mailing. Riggs, Larry // Direct;Jan2004, Vol. 16 Issue 1, p12 

    Focuses on the effort of Kia Motors America to promote the Kia Dealer Communication System Network to its dealership owners. Advantages of the network; Key features; Distribution of letters to dealer principals and chief financial officers.

  • Kia to spend big to upgrade dealerships. Jackson, Kathy // Automotive News;2/25/2008, Vol. 82 Issue 6296, p41 

    The article informs that Kia Motors America Inc. has set aside money to help its dealers build or renovate stores. As reported, the effort is part of a plan to boost the brand's shaky image as it prepares to introduce several vehicles and pursue an ambitious sales target. According to Jim...

  • Kia gives Sedona minivan a makeover. Rechtin, Mark // Automotive News;2/13/2006, Vol. 80 Issue 6189, p53 

    The article reports that Kia Motors America Inc.'s first attempt at a minivan, the 2002 Sedona, competed mainly with a low price. The 2006-model redesign, arriving in dealerships this month, is a more credible attempt to go toe-to-toe with the mainstream players. Base price of the Sedona has...

  • Kia dealers like Rondo ad campaign. Wernle, Bradford // Automotive News;2/12/2007, Vol. 81 Issue 6242, p63 

    The article reports on the appreciation of Kia automobile dealers on the advertising campaign of the Rondo crossover car. The advertisement acquaints customers with the slogan "rondoism," which Kia Motors America Inc. define as a whole new way of happy driving. Kia chief operating officer Len...


Read the Article


Sign out of this library

Other Topics