TITLE

Liebler, Press join marketing strategy panel

AUTHOR(S)
Stoll, John
PUB. DATE
October 2000
SOURCE
Automotive News;10/16/2000, Vol. 75 Issue 5899, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on marketing executives Bud Liebler and James Press' scheduled appearance at the 2000 Automotive News World Congress to discuss strategic changes in marketing and media within the automobile industry. Amount spent by automakers in advertising spending in 1999; Background on Liebler and Press.
ACCESSION #
3697122

 

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