Liebler, Press join marketing strategy panel

Stoll, John
October 2000
Automotive News;10/16/2000, Vol. 75 Issue 5899, p3
Trade Publication
Reports on marketing executives Bud Liebler and James Press' scheduled appearance at the 2000 Automotive News World Congress to discuss strategic changes in marketing and media within the automobile industry. Amount spent by automakers in advertising spending in 1999; Background on Liebler and Press.


Related Articles

  • Just wait till the Jeep minivans come out. Cortez, John P. // AutoWeek;5/1/95, Vol. 45 Issue 18, p13 

    Presents a comment made by Chrysler Corp. vice president of communications Bud Liebler regarding the 1996 Jeep minivan at the 1995 New York Auto Show.

  • Living words II.  // AutoWeek;7/08/96, Vol. 46 Issue 28, p48 

    Presents a quote from Chrysler's Bud Liebler.

  • SETTING THE TONE AT TOYOTA. Greenberg, Karl // Brandweek;10/14/2002, Vol. 43 Issue 37, pM58 

    Features Jim Press, chief operating officer of Toyota Motor Corp., and recipient of the Grand Marketer of the Year for 2002 award of 'Brandweek' magazine. Sales performance of Toyota; Promotional efforts for the Camry model; Contributions of Press to the branding efforts of Toyota.

  • PEOPLE.  // Marketing Week;4/19/2007, Vol. 30 Issue 16, p8 

    The article announces several promotions related to marketing including James Press as senior managing director of Toyota, Richard Dawkins as head of strategy planning at EMAP Consumer, and Mike Peralta as vice-president of Advertising.com, Northern Region.

  • Chrysler exec blasts TV networks. Washington, Frank S. // Automotive News;4/13/1998, Vol. 71 Issue 5761, p1 

    Discusses the reaction of Chrysler Corp. to the network television's rising ad rates and how automakers are disrespected in the process. Comments from Bud Liebler, vice president of marketing.

  • Chrysler minivans Bud Lieber. Halliday, Jean // Advertising Age;6/24/1996, Vol. 67 Issue 26, pS4 

    Reports on the success of Chrysler Corp. vice president for marketing and communications Bud Liebler's marketing campaign for the company's four-door minivans. Total expenses on redesigns; Popularity of the vans' versatile cup holders; Estimated advertising expenses.

  • EDITOR'S DESK. Kirkland, Rik // Fortune;11/1/2004, Vol. 150 Issue 9, p24 

    Editorial. Presents an editorial regarding articles found in the November 1, 2004 issue of "Fortune." Article by Alex Taylor on Toyota's marketing executive Jim Press; Discussion of an article about the recall of Vioxx, Merck's arthritis medicine, because the drug had been shown to double the...

  • Minivan launch tests Chrysler's marketing. Connelly, Mary // Automotive News;6/4/2007, Vol. 81 Issue 6258, p4 

    The article focuses on the comments from executives in the automobile industry concerning the launch of Chrysler Group company's minivans as well as its product promotion in Detroit, Michigan. Bud Liebler, former Chrysler executive, said that Chrysler should emphasize in its advertisement that...

  • Chrysler's John Damoose vamooses to IFE. Brunelli, Richard // MediaWeek;10/25/93, Vol. 3 Issue 44, p1 

    Reports on Chrysler vice president John Damoose's resignation to become senior vice president at Pat Robertson's International Family Entertainment (IFE). Bud Liebler as successor to Damoose; Impact on Chrysler's media selections; Positive reaction from the media community on Liebler's...


Read the Article


Sign out of this library

Other Topics