TITLE

Shiny, jingly, moving objects attract attention

AUTHOR(S)
Booker, Ellis
PUB. DATE
October 2000
SOURCE
B to B;10/09/2000, Vol. 85 Issue 16, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Questions the use of interactive graphics and streaming audio and video presentations as tools for online business-to-business marketers. Lessons learned from the Federal Express Corp. packaging tracking Web page; Anecdotal evidence that rich-media marketing and Web sites offer dramatic turns; Promise and problems of rich-media marketing.
ACCESSION #
3696442

Tags: INTERACTIVE marketing;  COMPUTER graphics;  STREAMING technology (Telecommunications);  INDUSTRIAL marketing

 

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