Smart Power

Nye Jr., Joseph S.
February 2009
Leadership Excellence Essentials;Feb2009, Vol. 26 Issue 2, p18
The article describes the use of soft power and hard power in leadership. Soft power involves the ability to consider the preferences of others and leaders acting by example and attracting others to buy in to one's values and vision. Types of attraction include charisma, symbolic communication, and persuasion. Hard power, on the other hand, is related to threats and inducements. It is noted that hard and soft power can reinforce or interfere each other and that contextual intelligence will identify the needed type of system and size of power relations.


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