Google and DoCoMo Hook Up

January 2008
Red Herring;1/24/2008, p10
Trade Publication
The article reports on the partnership formed by Google Inc. with NTT DoCoMo to give access to mobile Internet users in Japan in its push for overseas growth. According to DoCoMo, the deal will help it retain users in a competitive market and raise advertisement revenue while cutting development costs. The two firms aim to reap joint advertising revenues of 10 billion yen as soon as possible. Particular focus is given on the attention given by big U.S. companies to Japan.


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