YouTube Mines Mobile Gold

Medford, Cassimir
January 2008
Red Herring;1/24/2008, p7
Trade Publication
The article reveals that Google's YouTube is enlisting the help of cell phone makers to unleash an enhanced version of its mobile video application. The YouTube for Mobile aims to dish up the application on millions more data-equipped cell phones and add computer-like features. According to Fred Boxa of IBB Consulting, Google is working around the carriers and the bandwidth problems to improve the quality of video on the device. It is fine-tuning the application and the reception,.


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