TITLE

BBC's Dr. Who Transports to MySpace

AUTHOR(S)
Schachter, Ken
PUB. DATE
January 2008
SOURCE
Red Herring;1/24/2008, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the deal signed by BBC's commercial arm, BBC Worldwide, with social networker MySpace to bring clips of several shows to the site's Internet television platform. The deal will allow MySpace users to subscribe to the channel, watch the short-form videos, and embed them on their profile pages. The moves come as BBC Worldwide plans the 2008 release of its own media player and MySpace remains locked in a rivalry with the fast-growing Facebook social network.
ACCESSION #
36962047

 

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