Online Video Ads Must Change

Moresco, Justin
January 2008
Red Herring;1/21/2008, p1
Trade Publication
This article deals with the survey released by Burst Media on people's attitudes toward online in-stream video advertising. According to the survey, half of all respondents stopped watching online videos once they encountered in-stream advertisements while nearly one in six claim they immediately left the web site. David Cooperstein of Burst Media says advertisers are not getting the benefit they expect from in-stream video.


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