TITLE

TECHSPIN: Apple's Advantage

AUTHOR(S)
Dreyfuss, Joel
PUB. DATE
January 2008
SOURCE
Red Herring;1/16/2008, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article explores the advantages of Apple from its competitors. It describes the expectations imposed by the consumer electronics industry on Apple chief executive officer (CEO) Steve Jobs. It relates how design and the "cool" factor separate Apple from its competitors. It discusses the successful sales of iPhones and iPod. It assesses the potential of a television (TV) set that can handle triple-play.
ACCESSION #
36962013

 

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