TECHSPIN: Apple's Advantage

Dreyfuss, Joel
January 2008
Red Herring;1/16/2008, p2
Trade Publication
The article explores the advantages of Apple from its competitors. It describes the expectations imposed by the consumer electronics industry on Apple chief executive officer (CEO) Steve Jobs. It relates how design and the "cool" factor separate Apple from its competitors. It discusses the successful sales of iPhones and iPod. It assesses the potential of a television (TV) set that can handle triple-play.


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