Yang Hitches Yahoo to Social-Networking Bandwagon

January 2008
Red Herring;1/7/2008, p3
Trade Publication
The article considers Yahoo Chief Executive Jerry Yang's vision for reinvigorating the pioneering Web company and solidifying Yahoo's role as the essential starting point for Web users. In the co-founder's first major speech, Yang related the inroads Yahoo is making in putting Web services on mobile phones and provided a glimpse into its evolving overall strategy. Yahoo is looking to recover its footing following years of gains by rivals including Google, Facebook and News Corp.'s MySpace.


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