TITLE

Yang Hitches Yahoo to Social-Networking Bandwagon

PUB. DATE
January 2008
SOURCE
Red Herring;1/7/2008, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article considers Yahoo Chief Executive Jerry Yang's vision for reinvigorating the pioneering Web company and solidifying Yahoo's role as the essential starting point for Web users. In the co-founder's first major speech, Yang related the inroads Yahoo is making in putting Web services on mobile phones and provided a glimpse into its evolving overall strategy. Yahoo is looking to recover its footing following years of gains by rivals including Google, Facebook and News Corp.'s MySpace.
ACCESSION #
36961982

 

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