TITLE

The Rubicon Project Raises $15M

AUTHOR(S)
Kilcrease, April
PUB. DATE
January 2008
SOURCE
Red Herring;1/28/2008, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reveals the amount raised by Los Angeles, California-based Rubicon Project, which essentially acts as a middleman between web sites and ad networks, in a round led by Mayfield Fund. Chief executive Frank Addante said they are creating the world's largest ad sales team by leveraging ad networks. He added that the additional capital will go toward international expansion as well as acquisitions and further infrastructure development.
ACCESSION #
36961828

 

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