New Ad Network Targets Young Men

Moresco, Justin
January 2008
Red Herring;1/28/2008, p2
Trade Publication
The article reports on the advertising network formed by the web site Break with other web publishers aimed at 18- to 34-year-old males. The site provides games and hosts videos and photos that are appealing to its target audience. Break Media chief executive Keith Richman said they help solve a fundamental problem for marketers, that is, how to achieve mass reach in an integrated fashion to a hard-to-reach demographic.


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