Gigya Flicks On Widget Ad Network

Kilcrease, April
January 2008
Red Herring;1/14/2008, p1
Trade Publication
The article reports on the launch by Palo Alto, California-based Web widgets tools startup Gigya of its ad network. The startup aims to help advertisers and widget publishers make money off the popularity of widgets, or web-based software applications. It also wants its network to help it rival competitors Google Gadget Ads and Clearspring Technologies' ad widget offerings. Particular focus is given on the opportunity seen by advertisers on widgets.


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