TITLE

Gigya Flicks On Widget Ad Network

AUTHOR(S)
Kilcrease, April
PUB. DATE
January 2008
SOURCE
Red Herring;1/14/2008, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch by Palo Alto, California-based Web widgets tools startup Gigya of its ad network. The startup aims to help advertisers and widget publishers make money off the popularity of widgets, or web-based software applications. It also wants its network to help it rival competitors Google Gadget Ads and Clearspring Technologies' ad widget offerings. Particular focus is given on the opportunity seen by advertisers on widgets.
ACCESSION #
36961805

 

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