Let's get physical

Hofman, Mike
October 2000
Inc.;2000 Inc. 500, Vol. 22 Issue 15, p168
Deals with the decision of E*Trade Group, an Internet-based stock brokerage, to open a traditional/physical stock retail outlet. Features of the stock retail outlet the firm plans to open in New York City; Reasons behind the decision of E*Trade; Role of E*Trade's alliance with Target stores in the move.


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