TITLE

Cheap Thrills

AUTHOR(S)
Lambert, Emily
PUB. DATE
February 2009
SOURCE
Forbes Asia;2/16/2009, Vol. 5 Issue 2, p62
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on Poole, England-based Merlin Entertainments, which runs the Legoland amusement park. Merlin Chief Executive Nick J. Varney says his strategy predates the recession and offers a new, not just cheap, way to have fun. Privately held Merlin plans to grow bigger with $1.1 billion revenue in 2007 from 58 attractions it operates in 12 countries. Varney aims to open four to five small parks a year, focusing on the U.S.
ACCESSION #
36922276

 

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