Activision's Unlikely Hero

Beller, Peter C.
February 2009
Forbes Asia;2/16/2009, Vol. 5 Issue 2, p56
The article presents a profile of Bobby Kotick, chief executive officer of videogame publisher Activision Blizzard Inc. He was first mentioned in the "Forbes," magazine at the age of 20, after he started a software company to take on Apple Computer. Kotick bought the bankrupt videogame maker Activision and turned it into the biggest and most valuable videogame publisher in the world. The Santa Monica, California company, with $3 billion in revenue, is worth $12.3 billion.


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