The GPS Slump

Woyke, Elizabeth
February 2009
Forbes Asia;2/16/2009, Vol. 5 Issue 2, p18
The article discusses the market for mobile global positioning systems in 2009. Sales grew in 2008, but much less than they grew in 2007. It reports that this year may be particularly slow as cash strapped consumers cut back on driving and discretionary purchases and substitute cellular phones for portable navigation devices. In January 2009, Amsterdam, Netherlands-based TomTom NV announced it would cut 115 jobs, or 7% of its workforce, citing a challenging consumer spending environment.


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