From Crisis to Crisis
- Recession keeps circulation idling for magazines. Donaton, Scott // Advertising Age;8/23/1993, Vol. 64 Issue 35, p20
This article describes the impact of recession on the circulation of several U.S. magazines as of August 23, 1993. It shows a chart showing the top-paid circulation magazines in the U.S. for the first half of 1993. The recession continued to affect single-copy sales for the six months ended June...
- ABCs show slump for women's and TV listings titles. // Marketing (00253650);2/17/2000, p2
Reports on magazine categories that are buoyant and in decline in Great Britain based on year-on-year magazine circulation figures for 2000.
- OK! rises above Hello! in battle of celebrities. Michalczyk, Imelda // Marketing (00253650);2/17/2000, p15
Reports that periodicals in Great Britain returned to health during a 6-month period ended in December 1999. Magazine circulation figures during the period; Magazine categories that enjoyed an increase in circulation figures.
- Supermarket and listings titles drive magazine market growth. // Marketing (00253650);2/17/2000, p15
Reports that retail contract titles and television listings have emerged as magazine categories with the highest circulation figures in Great Britain in 2000. Top consumer magazines based on average circulation figures; Indication of the public's obsession with shopping and television.
- BRIEFS. // Marketing (00253650);2/17/2000, p15
Reports on developments in the magazine publishing sector of Great Britain as of February 17, 2000. Improvement in the circulation figures of gardening titles in 2000; Slight drop in the circulation of periodicals in the women's weeklies market.
- The biggest risers. Brech, Poppy // Marketing (00253650);2/17/2000, p16
Reports on magazine titles in Great Britain that registered the highest circulation gains in 1999. Percentage gains in circulation from 1998 figures.
- Tough Circulation Climate Causes More Missed Ratebases. Posnock, Susan Thea // Folio: The Magazine for Magazine Management;09/15/2000, Vol. 29 Issue 12, p15
Reveals the factors blamed for declining magazine circulation in the United States. Failure of sweepstakes offers; Increase in customer acquisition costs; Drop in newstand sales; Magazines which missed their ratebases in the first half of 2000.
- Circ Challenges Abound. Van Dyke, Geoff // Folio: The Magazine for Magazine Management;1/1/2001, Vol. 30 Issue 1, p55
Focuses on issues identified by magazine circulation executives as key challenges for the year 2000. 50-percent-of-basic rule; Postal rate increases; Distribution doldrums; Internet and continuous service.
- Circulation Strategies For START-UPS. Van Dyke, Geoff // Folio: The Magazine for Magazine Management;2/1/2001, Vol. 30 Issue 2, p45
Discusses circulation strategies for start-up periodicals in the United States. Cornerstone of a successful circulation strategy; Reliance of independent publishers on direct mail tests; Impact of the loss of the stampsheet agent business to start-ups; Viability of online marketing efforts.