TITLE

THE CURRENT STATE OF ADVERTISING ETHICS

AUTHOR(S)
Drumwright, Minette E.; Murphy, Patrick E.
PUB. DATE
March 2009
SOURCE
Journal of Advertising;Spring2009, Vol. 38 Issue 1, p83
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Given the dynamic change and radical transformation of the advertising industry, we interviewed industry and academic leaders to seek their perspectives on the current state of advertising ethics. We also analyzed advertising agency Web sites, reviewed advertising textbooks, and surveyed the academic literature. We distinguish the ethics of the advertising message from the ethics of the advertising agency business. New and perplexing ethical issues related to advertising messages have emerged with the advent and growth of new and nontraditional media. Because of the more complex organizational structures of global communication agency networks, the temptations, risks, and rewards of unethical behavior in the business of advertising are greater than ever. We recommend that both industry and academia become more proactive, individually and in consultation with one another, in dealing with ethical problems and in setting norms.
ACCESSION #
36892238

 

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