TITLE

SWOT Analysis

PUB. DATE
February 2009
SOURCE
IMI, PLC SWOT Analysis;Feb2009, p1
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Article
ABSTRACT
The article offers a strengths, weaknesses, opportunities and threats (SWOT) analysis for the international engineering group Imperial Metal Industries (IMI) as of February 2009. Strengths of the company include being a leader in Europe as well as having diversified revenue streams and a strong brand equity. It notes that the company experienced weak performance in its merchandising division for the period 2005-2007. One opportunity for the company concerns the growth in the global carbonated soft drink market.
ACCESSION #
36889896

 

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