TITLE

SWOT Analysis

PUB. DATE
February 2009
SOURCE
Borders Group, Inc. SWOT Analysis;Feb2009, p1
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Article
ABSTRACT
The article presents an analysis of the strengths, weaknesses, opportunities and threats (SWOT) against Borders Group Inc., which operates book, music and movie superstores and mall-based bookstores. One of Borders' strengths is its large scale of operations, with 541 superstores in several countries as of February 2008. Its high level of debts, a total of $525.4 million in November 2008, is expected to affect its financial condition and future operations. Two of the threats against Borders are economic slowdown in the U.S. and increasing competition.
ACCESSION #
36889893

 

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