Loyal customers get insufficient reward

Milne, Roger
January 2009
Utility Week;1/30/2009, Vol. 30 Issue 5, p10
Trade Publication
This article reports on a recommendation made by a consumer panel of the British Office of Gas and Electricity Markets (Ofgem) regarding strategies for saving energy. According to the panel, domestic energy suppliers should focus on existing customers more than on acquiring new ones, and reward loyal customers with bonuses or help them save energy. The panel also stressed the importance of clearer bills, better information about energy consumption and easy tariff comparisons.


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