TITLE

Loyal customers get insufficient reward

AUTHOR(S)
Milne, Roger
PUB. DATE
January 2009
SOURCE
Utility Week;1/30/2009, Vol. 30 Issue 5, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on a recommendation made by a consumer panel of the British Office of Gas and Electricity Markets (Ofgem) regarding strategies for saving energy. According to the panel, domestic energy suppliers should focus on existing customers more than on acquiring new ones, and reward loyal customers with bonuses or help them save energy. The panel also stressed the importance of clearer bills, better information about energy consumption and easy tariff comparisons.
ACCESSION #
36889210

 

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