Personally touched

Hill, Darrin; Sweeney, Lisa
November 2008
Utility Week;11/28/2008, Vol. 29 Issue 28, p42
Trade Publication
The author discusses the shift in the priority for utilities online to the creation of an efficient self-service channel. Originally, websites have been created as a web presence, to provide information and branding supporting a wide range of parties. Websites now use personalisation to capture interest and loyalty. Retailers recommend products based on previous purchases, and social network websites allow users to configure their own homepage.


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