TITLE

Chrysler promise: More pizzazz

AUTHOR(S)
Ostle, Dorothee
PUB. DATE
October 2000
SOURCE
Automotive News;10/2/2000, Vol. 75 Issue 5897, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the appointment of Richard Schaum as the executive vice president for product development and quality of Chrysler Corp. in Paris, France. Effort in producing cutting-edge design and innovative automobile packaging; Use of emotional design on product promotions; Retirement of Tom Gale, the executive responsible for product development and design.
ACCESSION #
3687999

 

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