Chrysler promise: More pizzazz

Ostle, Dorothee
October 2000
Automotive News;10/2/2000, Vol. 75 Issue 5897, p39
Trade Publication
Focuses on the appointment of Richard Schaum as the executive vice president for product development and quality of Chrysler Corp. in Paris, France. Effort in producing cutting-edge design and innovative automobile packaging; Use of emotional design on product promotions; Retirement of Tom Gale, the executive responsible for product development and design.


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