Audi races to broadcast LeMans 'TV-win' spots

Halliday, Jean
October 2000
Automotive News;10/2/2000, Vol. 75 Issue 5897, p20
Trade Publication
Reports the advertising campaign of Audi of America Inc. for the LeMans automobile racing series in the United States. Role of McKinney & Silver in the advertising process; Support of car marketers with motorsports team for the campaign; Representation of the racing commercials for Audi's characteristics of advanced technology.


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