Microsoft Snaps Up Israeli Ad Targeter

Schachter, Ken
February 2008
Red Herring;2/27/2008, p3
Trade Publication
The article reports on the acquisition of Tel Aviv, Israel-based online advertising company YaData by Microsoft. Three-year-old YaData was funded by Giza Venture Capital and Ofer Hi-Tech. Business software maker Oracle also provided a seed round worth less than $1 million. Financial terms were not disclosed, but Israeli business newspaper "Globes" cited unnamed sources who estimated the purchase price at $20 million to $30 million. YaData employees will be folded into Microsoft's research and development unit in Herzliya, Israel.


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