Social Networking Goes Corporate

Moresco, Justin
February 2008
Red Herring;2/27/2008, p1
Trade Publication
The article reports on HiveLive, which closed a $5.6 million first round of venture funding to help grow its business-focused social-networking software. According to chief executive John Kembel, companies are looking for ways to engage their customers in meaningful long-term relationships. The Boulder, Colorado startup said its software helps businesses build customer communities, improve communication with those customers, and strengthen brands. Grotech Capital Group led the round, which brings HiveLive's total funding to $7.8 million.


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