EA Bids $1.9 Billion for Take-Two Interactive

February 2008
Red Herring;2/25/2008, p6
Trade Publication
The article reports on the unsolicited bid offered by video game firm Electronic Arts offer for video game publisher Take-Two Interactive Software. Electronic Arts issued a $1.9 billion offer or Take-Two, which is said to be its response to Activision's $18 billion acquisition of the gaming unit of French media and telecommunications company Vivendi. According to the author, Electronic Arts would become the largest sports game maker if it buys Take Two. However, Take-Two said that Electronic Arts' offer undervalues the company and that its timing is not right.


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