Barnes & Noble Taps How-to Market

Medford, Cassimir
March 2008
Red Herring;3/24/2008, p1
Trade Publication
The article reports on a web site introduced by book seller Barnes & Noble that provides guides for do-it-yourself enthusiasts, hobbyists and personal improvement devotees. The site is called Quamut.com and is concept is derived in part by SparkNotes.com, a test preparation site acquired by Amazon in 2001.


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