Google Will Sell Ads in Web Videos

February 2008
Red Herring;2/21/2008, p5
Trade Publication
The article reports on the plan of Google to sell advertisements that would appear in Web videos under a partnership with YuMe, an online video advertising network. YuMe will serve InVideo overlay advertisements as part of Google's AdSense for video beta advertising program. According to YuMe, Google is one of the third-party feeds accepted by YuMe's Adaptive Campaign Engine which will largely benefit Web publishers.


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