Viacom Shows Off New Baby, Babunga

Schachter, Ken
February 2008
Red Herring;
The article reports on the acquisition of Babunga, a network of parenting web sites based in the Netherlands, by the Nickelodeon unit of Viacom. The sites of Babunga, including BabyNamesWorld.com and wikiparenting.com, have been incorporated into ParentsConnect.com, a parenting portal and social network created by Viacom's Nickelodeon/MTVN Kids and Family Group. The deal puts Viacom into competition with sites like Babycenter, ivillage Parenting and Club Mom.


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