GoFish Casts Out Youth Ad Network

Moresco, Justin
February 2008
Red Herring;
The article reports on an announcement by entertainment group GoFish regarding the launch of an online advertising and content distribution network for web sites focused on children and teenagers. The new network should be attractive to online advertisers looking to target the under 18 demographic, which increasingly wields purchasing power. It will include GoFish's web site in addition to the online game site Miniclip and the teen social-networking site Rocketon, among others.


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