TITLE

Microsoft Buys Online Ad Strategist Rapt

AUTHOR(S)
Schachter, Ken
PUB. DATE
March 2008
SOURCE
Red Herring;3/14/2008, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article announces that Microsoft has acquired advertising strategy firm Rapt in a bid to toppple Google as the dominant player in the online advertising market. The client roster of Rapt includes Dow Jones, MTV Networks, Fox Interactive, NBC Universal and Reuters. Rapt is a San Francisco, California-based firm that help companies segment their adveritsing inventory and create multiple pricing tiers to help them maximize revenue.
ACCESSION #
36876170

 

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