Microsoft Buys Online Ad Strategist Rapt

Schachter, Ken
March 2008
Red Herring;3/14/2008, p3
Trade Publication
This article announces that Microsoft has acquired advertising strategy firm Rapt in a bid to toppple Google as the dominant player in the online advertising market. The client roster of Rapt includes Dow Jones, MTV Networks, Fox Interactive, NBC Universal and Reuters. Rapt is a San Francisco, California-based firm that help companies segment their adveritsing inventory and create multiple pricing tiers to help them maximize revenue.


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